Maneckji Cooper School

Creative Technology

1. Try to do everything at once

Many entrepreneurs want to make a splash with an expensive site and a strong presence on social media. They see their projects bogged down because of a million details and problems, as their competitors get ahead. This results in a waste of time and money

It is best to start with strength using simple scalable tools. Then you can make steady progress by building and improving your online presence as you discover what works for your business.

2. To pay too much attention to the design

Many entrepreneurs (and web designers) become obsessed with the appearance of their site. While it’s important to have an attractive and brand-loyal website, words are as important as appearance, if not more so.

Your web pages should communicate clearly and concisely what your business offers and why you are the best choice in your category. Beyond product descriptions that are prominently displayed on a page, you want your website to include persuasive calls to action (eg, “Download Now”) and your contact information to appear on every page.

3. Do not create a community

One of the most important goals of your online marketing should be to create a community around your business. The best way to do this is to offer value-added content that helps, entertains and stimulates your audience. However, several companies are lining up their audience by bombarding it with aggressive marketing messages.

It’s a good idea to position yourself as an expert in your field by offering practical articles, digital books, computer graphics and informative videos. Visitors are more likely to share this type of content on social media and, ideally, to become ambassadors for your business.

4. Put it in place and forget it

Many companies drop their online marketing when their attention is diverted by something else. Their efforts are erratic, and they do not use analytical tools to track their results and improve over time.

The real beauty of the Internet, says Ravi Dindayal, is that you can immediately see where your visitors are coming from, how they navigate your website, and how they respond to your content.

This information allows you to quickly test the performance of different content, layouts and promotional campaigns to determine what attracts the most visitors and what is shared most often, thus resulting in the most listings or sales .